Consumer behaviour and advertising management

Bibliographic Details
Main Author: Khan, Matin A.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New Delhi : New Age International (P) Ltd., Publishers, c2006.
Subjects:
Online Access:Click to View
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245 1 0 |a Consumer behaviour and advertising management  |h [electronic resource] /  |c Matin Khan. 
260 |a New Delhi :  |b New Age International (P) Ltd., Publishers,  |c c2006. 
300 |a xv, 374 p. :  |b ill. 
500 |a Includes index. 
505 0 |a pt. 1. Consumer behaviour -- pt. 2. Advertising management. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior. 
650 0 |a Advertising  |x Management. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=418811  |z Click to View