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|z 9783319244792
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|a 9783319244815 (e-book)
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|a MiAaPQ
|b eng
|e rda
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|c MiAaPQ
|d MiAaPQ
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4 |
|a TP548.5.T68
|b .M673 2016
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| 082 |
0 |
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|a 663.2
|2 23
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| 100 |
1 |
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|a Mora, Pierre,
|e author.
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1 |
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|a Wine positioning :
|b a handbook with 30 case studies of wine brands and wine regions in the world /
|c Pierre Mora.
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| 264 |
|
1 |
|a Cham, Switzerland :
|b Springer,
|c 2016.
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| 264 |
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4 |
|c 2016
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| 300 |
|
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|a 1 online resource (225 pages).
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 490 |
1 |
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|a Management for Professionals,
|x 2192-810X
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| 504 |
|
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|a Includes bibliographical references at the end of each chapters and index.
|
| 588 |
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|a Description based on online resource; title from PDF title page (ebrary, viewed December 16, 2015).
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
|
0 |
|a Wine tourism
|v Case studies.
|
| 650 |
|
0 |
|a Advertising
|x Wine.
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| 650 |
|
0 |
|a Wine industry
|x Management
|v Case studies.
|
| 655 |
|
4 |
|a Electronic books.
|
| 776 |
0 |
8 |
|i Print version:
|a Mora, Pierre.
|t Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world.
|d Cham, Switzerland : Springer, c2016
|h xii, 219 pages
|k Management for professionals.
|z 9783319244792
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 830 |
|
0 |
|a Management for professionals.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4179469
|z Click to View
|
