Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world /
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| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Springer,
2016.
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| Series: | Management for professionals.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 1 online resource (225 pages). |
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| Bibliography: | Includes bibliographical references at the end of each chapters and index. |
| ISBN: | 9783319244815 (e-book) |
| ISSN: | 2192-810X |