The fast path to corporate growth leveraging knowledge and technologies to new market applications /

Bibliographic Details
Main Author: Meyer, Marc H.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2007.
Subjects:
Online Access:Click to View
Table of Contents:
  • IBM rises from the ashes
  • A framework for action
  • Segmenting markets for growth
  • Understanding user needs
  • Creating design concepts, prototyping, and validating design choices
  • How Honda innovates
  • Product line and platform development
  • Honda's Element comes to life
  • Business model innovation
  • New brand and product line development at Mars
  • Making the business case
  • Executive decision making
  • Leading teams to growth.