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01984nam a2200421 a 4500 |
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EBC415874 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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060706s2007 enka sb 001 0 eng |
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|z 2006022341
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|z 9780195180862 (cloth : alk. paper)
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|a (MiAaPQ)EBC415874
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|a (Au-PeEL)EBL415874
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|a (CaPaEBR)ebr10199729
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|a (CaONFJC)MIL115678
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|a (OCoLC)476245416
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF5386
|b .M564 2007
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0 |
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|a 658.4
|2 22
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1 |
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|a Meyer, Marc H.
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4 |
|a The fast path to corporate growth
|h [electronic resource] :
|b leveraging knowledge and technologies to new market applications /
|c Marc H. Meyer.
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| 260 |
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|a Oxford ;
|a New York :
|b Oxford University Press,
|c 2007.
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| 300 |
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|a viii, 326 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Success in business.
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| 650 |
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0 |
|a Creative ability in business.
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| 650 |
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0 |
|a New products
|x Management.
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| 650 |
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0 |
|a Business planning.
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| 650 |
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0 |
|a Marketing research.
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| 650 |
|
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|a Market segmentation.
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| 650 |
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|a Corporations
|x Growth.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=415874
|z Click to View
|
