Future savvy identifying trends to make better decisions, manage uncertainty, and profit from change /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
American Management Association,
c2009.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Recognizing forecast intentions
- The quality of information : how good is the data?
- Bias traps : how and why interpretations are spun
- Zeitgeist and perception : how we can't escape our own mind
- The power of user utility : how consumers drive and block change
- Drivers, blockers, and trends
- The limits of quantitative forecasting
- A systems perspective in forecasting
- Alternative futures : how it's better to be vaguely right than exactly wrong
- Applying forecast filtering
- Questions to ask of any forecast.