Handbook of marketing decision models
| Corporate Authors: | , |
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| Other Authors: | |
| Format: | Electronic Conference Proceeding eBook |
| Language: | English |
| Published: |
New York :
Springer,
2008.
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| Series: | International series in operations research & management science.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. 1. Introduction
- pt. 2. Consumer decision making models
- pt. 3. Marketing mix models
- pt. 4. Customer-centric marketing models
- pt. 5. Special model approaches
- pt. 6. Industry-specific models
- pt. 7. Return on marketing models
- pt. 8. Implementation, use and success of marketing models.