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01827nam a2200385 a 4500 |
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EBC364637 |
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MiAaPQ |
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20200520144314.0 |
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090203s2008 nyua sb 101 0 eng d |
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|z 2008920719
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|z 9780387782126
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|z 9780387782133 (e-ISBN)
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|a (MiAaPQ)EBC364637
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|a (Au-PeEL)EBL364637
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|a (CaPaEBR)ebr10253652
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|a (OCoLC)288474829
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF5415.135
|b .H36 2008
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| 245 |
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|a Handbook of marketing decision models
|h [electronic resource] /
|c Berend Wierenga, editor.
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| 246 |
3 |
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|a Marketing decision models
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| 260 |
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|a New York :
|b Springer,
|c 2008.
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| 300 |
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|a x, 625 p. :
|b ill.
|
| 490 |
1 |
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|a International series in operations research & management science
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| 504 |
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|a Includes bibliographical references and indexes.
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| 505 |
0 |
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|a pt. 1. Introduction -- pt. 2. Consumer decision making models -- pt. 3. Marketing mix models -- pt. 4. Customer-centric marketing models -- pt. 5. Special model approaches -- pt. 6. Industry-specific models -- pt. 7. Return on marketing models -- pt. 8. Implementation, use and success of marketing models.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
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|a Marketing
|x Decision making
|x Mathematical models
|v Congresses.
|
| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Wierenga, B.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 711 |
2 |
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|a Workshop on Advances in Marketing Decision Models
|d (2006 :
|c Athens, Greece)
|
| 830 |
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|a International series in operations research & management science.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=364637
|z Click to View
|
