The great American blow-up puffery in advertising and selling /

Bibliographic Details
Main Author: Preston, Ivan L., 1931-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Madison, Wis. : University of Wisconsin Press, c1996.
Edition:Rev. ed.
Subjects:
Online Access:Click to View
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020 |z 0299152545 (pbk. : alk. paper) 
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050 4 |a HF5813.U6  |b P68 1996 
082 0 4 |a 659.1  |2 20 
100 1 |a Preston, Ivan L.,  |d 1931- 
245 1 4 |a The great American blow-up  |h [electronic resource] :  |b puffery in advertising and selling /  |c Ivan L. Preston. 
250 |a Rev. ed. 
260 |a Madison, Wis. :  |b University of Wisconsin Press,  |c c1996. 
300 |a viii, 243 p. 
504 |a Includes bibliographical references (p. 197-227) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising  |z United States. 
650 0 |a Selling. 
650 0 |a Advertising laws  |z United States. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3445101  |z Click to View