The great American blow-up puffery in advertising and selling - Preston, Ivan L., 1931-; ProQuest (Firm) (Madison, Wis. : University of Wisconsin Press, 1996)
Includes bibliographical references (p. 197-227) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Advertising -- United States; Selling; Advertising laws -- United States; Electronic books