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Freud on Madison Avenue motivation research and subliminal advertising in America /

Bibliographic Details
Main Author: Samuel, Lawrence R.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Philadelphia : University of Pennsylvania Press, c2010.
Subjects:
Motivation research (Marketing) > United States > History.
Subliminal advertising > United States > History.
Advertising > United States > Psychological aspects > History.
Consumer behavior > United States > History.
Electronic books.
Online Access:Click to View
Table of Contents:
  • The psychology of everyday living
  • The sophisticated sell
  • The secret pitch
  • The fertile moment
  • The psychology of the world of objects.

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