Freud on Madison Avenue motivation research and subliminal advertising in America - Samuel, Lawrence R.; ProQuest (Firm) (Philadelphia : University of Pennsylvania Press, 2010)
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Motivation research (Marketing) -- United States -- History; Subliminal advertising -- United States -- History; Advertising -- United States -- Psychological aspects -- History; Consumer behavior -- United States -- History; Electronic books