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|c MiAaPQ
|d MiAaPQ
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|a TT497
|b .P76 2008
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|a 746.9/2
|2 22
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|a Producing fashion
|h [electronic resource] :
|b commerce, culture, and consumers /
|c edited by Regina Lee Blaszczyk.
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| 260 |
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|a Philadelphia :
|b University of Pennsylvania Press,
|c c2008.
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| 300 |
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|a vii, 363 p. :
|b ill.
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| 440 |
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0 |
|a Hagley perspectives on business and culture
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| 504 |
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|a Includes bibliographical references (p. [293]-348) and index.
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|a Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
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0 |
|a Fashion design
|y 20th century
|x History.
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| 650 |
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0 |
|a Fashion merchandising
|y 20th century
|x History.
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| 650 |
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0 |
|a Consumers' preferences
|y 20th century
|x History.
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| 650 |
|
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|a Marketing
|x Management
|y 20th century
|x History.
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| 650 |
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0 |
|a Product management
|y 20th century
|x History.
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| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a Blaszczyk, Regina Lee.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3441930
|z Click to View
|
