Producing fashion commerce, culture, and consumers /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Blaszczyk, Regina Lee.
Format: Electronic eBook
Language:English
Published: Philadelphia : University of Pennsylvania Press, c2008.
Series:Hagley perspectives on business and culture
Subjects:
Online Access:Click to View
Table of Contents:
  • Chapter 1. Rethinking fashion / Regina Lee Blaszczyk
  • PART I. Organizing the fashion trades
  • Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane
  • Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese
  • Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard
  • Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa
  • PART II. Inventing fashions, promoting styles
  • Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess
  • Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer
  • Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot
  • PART III. Shaping bodies, building brands
  • Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott
  • Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown
  • Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor
  • PART IV. Customer reactions, consumer adaptations
  • Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny
  • Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev
  • Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.