The network is your customer five strategies to thrive in a digital age /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Haven :
Yale University Press,
2010.
|
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- A new model for customers in the digital age
- The customer network revolution
- Network science and lessons for business
- Five strategies to thrive with customer networks
- Access : be faster, be easier, be everywhere, be always on
- Engage : become a source of valued content
- Customize : make your offering adaptable to your customers' needs
- Connect : become a part of your customers' conversations
- Collaborate : involve your customers at every stage of your enterprise
- Leadership and the customer network-focused organization
- Planning and executing a complete customer network strategy
- Creating the customer network-focused organization
- Self-assessment : how networked is your business?
- How to continue the conversation online
- Cases and examples by industry.