|
|
|
|
| LEADER |
02294nam a2200409 a 4500 |
| 001 |
EBC3420675 |
| 003 |
MiAaPQ |
| 005 |
20200520144314.0 |
| 006 |
m o d | |
| 007 |
cr cn||||||||| |
| 008 |
100730s2010 ctuad sb 001 0 eng d |
| 010 |
|
|
|z 2010029162
|
| 020 |
|
|
|z 9780300165876 (clothbound : alk. paper)
|
| 020 |
|
|
|a 9780300166019 (electronic bk.)
|
| 035 |
|
|
|a (MiAaPQ)EBC3420675
|
| 035 |
|
|
|a (Au-PeEL)EBL3420675
|
| 035 |
|
|
|a (CaPaEBR)ebr10461096
|
| 035 |
|
|
|a (CaONFJC)MIL305786
|
| 035 |
|
|
|a (OCoLC)923595897
|
| 040 |
|
|
|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
|
| 050 |
|
4 |
|a HD69.S8
|b R646 2010
|
| 082 |
0 |
4 |
|a 658.8/12
|2 22
|
| 100 |
1 |
|
|a Rogers, David L.,
|d 1970-
|
| 245 |
1 |
4 |
|a The network is your customer
|h [electronic resource] :
|b five strategies to thrive in a digital age /
|c David L. Rogers.
|
| 260 |
|
|
|a New Haven :
|b Yale University Press,
|c 2010.
|
| 300 |
|
|
|a xx, 312 p. :
|b ill.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
|
| 533 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Business networks.
|
| 650 |
|
0 |
|a Social networks.
|
| 650 |
|
0 |
|a Digital media
|x Social aspects.
|
| 650 |
|
0 |
|a Digital media
|x Economic aspects.
|
| 650 |
|
0 |
|a Strategic planning.
|
| 655 |
|
4 |
|a Electronic books.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3420675
|z Click to View
|
