Marketing across cultures in Asia a practical guide /

Bibliographic Details
Main Author: Gesteland, Richard R.
Corporate Author: ProQuest (Firm)
Other Authors: Seyk, Georg F.
Format: Electronic eBook
Language:English
Published: Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002.
Subjects:
Online Access:Click to View
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035 |a (Au-PeEL)EBL3400742 
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050 4 |a HF1416  |b .G437 2002 
100 1 |a Gesteland, Richard R. 
245 1 0 |a Marketing across cultures in Asia  |h [electronic resource] :  |b a practical guide /  |c Richard R. Gesteland & Georg F. Seyk. 
260 |a Copenhagen ;  |a Herndon, VA :  |b Copenhagen Business School Press,  |c c2002. 
300 |a 188 p. :  |b maps. 
504 |a Includes bibliographical references. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Business etiquette  |z Asia. 
650 0 |a Marketing  |v Cross-cultural studies. 
650 0 |a Intercultural communication. 
650 0 |a Negotiation in business  |v Cross-cultural studies. 
655 4 |a Electronic books. 
700 1 |a Seyk, Georg F. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3400742  |z Click to View