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Marketing across cultures in Asia a practical guide /

Bibliographic Details
Main Author: Gesteland, Richard R.
Corporate Author: ProQuest (Firm)
Other Authors: Seyk, Georg F.
Format: Electronic eBook
Language:English
Published: Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002.
Subjects:
Business etiquette > Asia.
Marketing > Cross-cultural studies.
Intercultural communication.
Negotiation in business > Cross-cultural studies.
Electronic books.
Online Access:Click to View
Description
Physical Description:188 p. : maps.
Bibliography:Includes bibliographical references.

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