Brand Bible the complete guide to building, designing, and sustaining brands /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Millman, Debbie.
Format: Electronic eBook
Language:English
Published: Beverly, Mass. : Rockport Publishers, c2012.
Subjects:
Online Access:Click to View
Table of Contents:
  • pt. 1. Building brands
  • pt. 2. Sustaining brands
  • pt. 3. Designing brands.