Accidental branding how ordinary people build extraordinary brands /

Bibliographic Details
Main Author: Vinjamuri, David, 1964-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : John Wiley & Sons, Inc., c2008.
Subjects:
Online Access:Click to View
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100 1 |a Vinjamuri, David,  |d 1964- 
245 1 0 |a Accidental branding  |h [electronic resource] :  |b how ordinary people build extraordinary brands /  |c David Vinjamuri. 
260 |a Hoboken, NJ :  |b John Wiley & Sons, Inc.,  |c c2008. 
300 |a xii, 212 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Branding (Marketing)  |z United States  |v Case studies. 
650 0 |a Entrepreneurship  |z United States  |v Case studies. 
650 0 |a Serendipity  |z United States  |v Case studies. 
650 0 |a Businesspeople  |z United States  |v Biography. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=335778  |z Click to View