Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2007.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Talking "at" versus talking "with"
- The many-to-many model
- Can marketing be a conversation?
- The birth of generation i
- The rise of the prosumer
- The new consumerism
- The six Cs: three phases of conversation
- The content-conversation relationship
- What conversations are in your future?
- Why are you so afraid of conversation?
- The ten tenets of good conversation
- The five ways you can join the conversation
- When conversation isn't conversation at all
- Where does conversation fit in?
- Conversation through community
- Conversation through dialogue
- Conversation through partnership
- Getting started: the manifesto for experimentation
- Does conversation work?
- Do you speak conversation? Take the test.