|
|
|
|
| LEADER |
02248nam a2200409 a 4500 |
| 001 |
EBC335710 |
| 003 |
MiAaPQ |
| 005 |
20200520144314.0 |
| 006 |
m o d | |
| 007 |
cr cn||||||||| |
| 008 |
070419s2007 njua sb 001 0 eng |
| 010 |
|
|
|z 2007015889
|
| 020 |
|
|
|z 9780470137321 (cloth)
|
| 020 |
|
|
|z 0470137320 (cloth)
|
| 035 |
|
|
|a (MiAaPQ)EBC335710
|
| 035 |
|
|
|a (Au-PeEL)EBL335710
|
| 035 |
|
|
|a (CaPaEBR)ebr10295973
|
| 035 |
|
|
|a (CaONFJC)MIL128445
|
| 035 |
|
|
|a (OCoLC)476150209
|
| 040 |
|
|
|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
|
| 050 |
|
4 |
|a HF5415.5
|b .J34 2007
|
| 082 |
0 |
4 |
|a 658.8/343
|2 22
|
| 100 |
1 |
|
|a Jaffe, Joseph,
|d 1970-
|
| 245 |
1 |
0 |
|a Join the conversation
|h [electronic resource] :
|b how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
|c Joseph Jaffe.
|
| 260 |
|
|
|a Hoboken, N.J. :
|b John Wiley & Sons,
|c c2007.
|
| 300 |
|
|
|a xix, 300 p. :
|b ill.
|
| 500 |
|
|
|a "Published simultaneously in Canada."
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test.
|
| 533 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Customer relations.
|
| 650 |
|
0 |
|a Business communication.
|
| 650 |
|
0 |
|a Relationship marketing.
|
| 650 |
|
0 |
|a Marketing.
|
| 655 |
|
4 |
|a Electronic books.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=335710
|z Click to View
|
