Best practices in marketing with email newsletters for marketers and publishers /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Yudkin, Marcia., Gutzman, Alexis D., Holland, Anne.
Format: Electronic eBook
Language:English
Published: Portsmouth, R.I. : MarketingSherpa, Inc., 2002.
Series:Practical know-how & case studies
Subjects:
Online Access:Click to View
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035 |a (MiAaPQ)EBC3340000 
035 |a (Au-PeEL)EBL3340000 
035 |a (CaPaEBR)ebr10035715 
035 |a (OCoLC)923252285 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.1265  |b .B47 2002 
245 0 0 |a Best practices in marketing with email newsletters  |h [electronic resource] :  |b for marketers and publishers /  |c editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland. 
260 |a Portsmouth, R.I. :  |b MarketingSherpa, Inc.,  |c 2002. 
300 |a 194 p. :  |b ill. 
490 0 |a Practical know-how & case studies 
505 0 |a pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Electronic mail systems. 
655 4 |a Electronic books. 
700 1 |a Yudkin, Marcia. 
700 1 |a Gutzman, Alexis D. 
700 1 |a Holland, Anne. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3340000  |z Click to View