Best practices in marketing with email newsletters for marketers and publishers - Yudkin, Marcia; Gutzman, Alexis D.; Holland, Anne.; ProQuest (Firm) (Portsmouth, R.I. : MarketingSherpa, Inc., 2002)
pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Internet marketing; Electronic mail systems; Electronic books