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|a 9783862197071 (e-book)
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|a HD69.B7
|b .R677 2013
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|a 658.827
|2 23
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|a Rossolatos, George.
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|a Brand equity planning with structuralist rhetorical semiotics /
|c George Rossolatos.
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|a Kassel, Germany :
|b Kassel University Press,
|c 2013.
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|c 2013
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|a 1 online resource (897 pages) :
|b illustrations
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|a text
|2 rdacontent
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|a computer
|2 rdamedia
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|a online resource
|2 rdacarrier
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|a Includes bibliographical references.
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|a Description based on online resource; title from PDF title page (ebrary, viewed March 9, 2014).
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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|a Brand name products.
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| 655 |
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|a Electronic books.
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|i Print version:
|a Rossolatos, George.
|t Brand equity planning with structuralist rhetorical semiotics.
|d Kassel, Germany : Kassel University Press, c2013
|h viii, 887 pages
|z 9783862197064
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| 797 |
2 |
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|a ProQuest (Firm)
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| 856 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3320124
|z Click to View
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