Brand equity planning with structuralist rhetorical semiotics /
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Kassel, Germany :
Kassel University Press,
2013.
|
| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 1 online resource (897 pages) : illustrations |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783862197071 (e-book) |