Marketing matters a guide for health care executives /

Bibliographic Details
Main Author: Thomas, Richard K., 1944-
Corporate Author: ProQuest (Firm)
Other Authors: Calhoun, Michael, 1949-
Format: Electronic eBook
Language:English
Published: Chicago, IL : Health Administration Press, c2007.
Series:Management series (Ann Arbor, Mich.)
Subjects:
Online Access:Click to View
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100 1 |a Thomas, Richard K.,  |d 1944- 
245 1 0 |a Marketing matters  |h [electronic resource] :  |b a guide for health care executives /  |c Richard K. Thomas, Michael Calhoun. 
260 |a Chicago, IL :  |b Health Administration Press,  |c c2007. 
300 |a xv, 151 p. 
490 1 |a ACHE Management series 
504 |a Includes bibliographical references. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Hospital care  |x Marketing. 
650 0 |a Medical care  |x Marketing. 
655 4 |a Electronic books. 
700 1 |a Calhoun, Michael,  |d 1949- 
710 2 |a ProQuest (Firm) 
830 0 |a Management series (Ann Arbor, Mich.) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3301764  |z Click to View