Marketing matters a guide for health care executives /

Bibliographic Details
Main Author: Thomas, Richard K., 1944-
Corporate Author: ProQuest (Firm)
Other Authors: Calhoun, Michael, 1949-
Format: Electronic eBook
Language:English
Published: Chicago, IL : Health Administration Press, c2007.
Series:Management series (Ann Arbor, Mich.)
Subjects:
Online Access:Click to View
Description
Physical Description:xv, 151 p.
Bibliography:Includes bibliographical references.