Brand, organizational identity and reputation in SMEs an overview /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Abimbola, Temi., Vallaster, Christine.
Format: Electronic eBook
Language:English
Published: Bradford, England : Emerald Group Publishing, c2007.
Series:Qualitative Market Research ; 10, no. 4
Subjects:
Online Access:Click to View
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050 4 |a HF5415.1255  |b .B73 2007 
245 0 0 |a Brand, organizational identity and reputation in SMEs  |h [electronic resource] :  |b an overview /  |c guest editors: Temi Abimbola and Christine Vallaster. 
260 |a Bradford, England :  |b Emerald Group Publishing,  |c c2007. 
300 |a 95 p. 
490 0 |a Qualitative Market Research ;  |v 10, no. 4 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing research. 
650 0 |a Branding (Marketing) 
655 4 |a Electronic books. 
700 1 |a Abimbola, Temi. 
700 1 |a Vallaster, Christine. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=320661  |z Click to View