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01951nam a2200397 a 4500 |
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EBC3138400 |
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MiAaPQ |
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20200520144314.0 |
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120615s2012 nyu sb 001 0 eng d |
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|z 2012024820
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| 020 |
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|z 9780801478192 (pbk. : alk. paper)
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|z 9780801452031 (cloth)
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|a 9780801465703 (electronic bk.)
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|a (OCoLC)820123237
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a TX911.3.M3
|b D48 2012
|
| 082 |
0 |
4 |
|a 338.4/7910688
|2 23
|
| 100 |
1 |
|
|a Dev, Chekitan S.
|q (Chekitan Singh),
|d 1959-
|
| 245 |
1 |
0 |
|a Hospitality branding
|h [electronic resource] /
|c Chekitan S. Dev.
|
| 260 |
|
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|a Ithaca :
|b Cornell University Press,
|c 2012.
|
| 300 |
|
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|a ix, 179 p.
|
| 490 |
0 |
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|a Cornell hospitality management best practices
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon.
|
| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
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0 |
|a Hospitality industry
|x Marketing.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 655 |
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4 |
|a Electronic books.
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3138400
|z Click to View
|
