Description: Hospitality branding

Bibliographic Details
Main Author:	Dev, Chekitan S. 1959-
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Ithaca : Cornell University Press, 2012.
Series:	Cornell hospitality management best practices
Subjects:	Hospitality industry > Marketing. Branding (Marketing) Electronic books.
Online Access:	Click to View

Description
Physical Description:	ix, 179 p.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780801465703 (electronic bk.)