|
|
|
|
| LEADER |
01522nam a2200373Ia 4500 |
| 001 |
EBC3050359 |
| 003 |
MiAaPQ |
| 005 |
20200520144314.0 |
| 006 |
m o d | |
| 007 |
cr cn||||||||| |
| 008 |
071108s2008 onca sb 001 0 eng d |
| 020 |
|
|
|z 9781554580316 (pbk.)
|
| 035 |
|
|
|a (MiAaPQ)EBC3050359
|
| 035 |
|
|
|a (Au-PeEL)EBL3050359
|
| 035 |
|
|
|a (CaPaEBR)ebr10227074
|
| 035 |
|
|
|a (OCoLC)922951266
|
| 040 |
|
|
|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
|
| 050 |
|
4 |
|a HF5415
|b .R87 2007
|
| 100 |
1 |
|
|a Rutherford, David.
|
| 245 |
1 |
0 |
|a Vulcans, earthlings and marketing ROI
|h [electronic resource] :
|b getting finance, marketing and advertising onto the same planet /
|c David Rutherford and Jonathan Knowles.
|
| 260 |
|
|
|a Waterloo, Ont. :
|b Wilfrid Laurier University Press,
|c c2008.
|
| 300 |
|
|
|a xvi, 155 p. :
|b ill.
|
| 500 |
|
|
|a Co-published by the Institute of Communication Agencies.
|
| 504 |
|
|
|a Includes bibliographical references (p. 135-137) and index.
|
| 533 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Advertising
|x Rate of return.
|
| 650 |
|
0 |
|a Brand name products
|x Valuation.
|
| 650 |
|
0 |
|a Marketing
|x Finance.
|
| 650 |
|
0 |
|a Rate of return.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Knowles, Jonathan.
|
| 710 |
2 |
|
|a Institute of Communication Agencies.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3050359
|z Click to View
|
