Advertising account planning a practical guide /

Bibliographic Details
Main Author: Kelley, Larry D., 1955-
Corporate Author: ProQuest (Firm)
Other Authors: Jugenheimer, Donald W.
Format: Electronic eBook
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, c2006.
Subjects:
Online Access:Click to View
Description
Physical Description:viii, 156 p. : ill.
Bibliography:Includes bibliographical references and index.