APA Citation

Kelley, L. D., & Jugenheimer, D. W. (2006). Advertising account planning: A practical guide. Armonk, N.Y.: M.E. Sharpe.

Chicago Style Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Account Planning: A Practical Guide. Armonk, N.Y.: M.E. Sharpe, 2006.

MLA Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Account Planning: A Practical Guide. Armonk, N.Y.: M.E. Sharpe, 2006.

Warning: These citations may not always be 100% accurate.