Consumer behaviour and marketing research (text and cases) /
| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai [India] :
Himalaya Pub. House,
2009.
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| Edition: | Rev. ed. |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. 1. Consumer behaviour
- pt. 2. Marketing research.