Consumer behaviour and marketing research (text and cases) /

Bibliographic Details
Main Author: Nair, Suja R.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Mumbai [India] : Himalaya Pub. House, 2009.
Edition:Rev. ed.
Subjects:
Online Access:Click to View
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100 1 |a Nair, Suja R. 
245 1 0 |a Consumer behaviour and marketing research  |h [electronic resource] :  |b (text and cases) /  |c Suja R. Nair. 
250 |a Rev. ed. 
260 |a Mumbai [India] :  |b Himalaya Pub. House,  |c 2009. 
300 |a 548, 276 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. Consumer behaviour -- pt. 2. Marketing research. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior. 
650 0 |a Marketing research. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3011232  |z Click to View