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Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /

Bibliographic Details
Main Author: Allen, Danica R., 1959- (Author)
Corporate Author: American Society for Quality.
Format: eBook
Language:English
Published: Milwaukee, Wisconsin : ASQ Quality Press, 2004.
Subjects:
Consumer satisfaction > Research.
Customer loyalty > Research.
Customer services > Quality control > Research.
Customer services > Management > Research.
Marketing research > Management.
Electronic books.
Online Access:Click to View
Description
Physical Description:1 online resource (264 pages) : illustrations
Bibliography:Includes bibliographical references and index.

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