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02199nam a2200385 a 4500 |
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EBC3001862 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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070110s2007 nyua sb 001 0 eng |
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|z 2007001114
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|z 0814473768
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|z 9780814473764
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|a MiAaPQ
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|d MiAaPQ
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|a HF5415
|b .U67 2007
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|a 658.8/02
|2 22
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| 100 |
1 |
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|a Upshaw, Lynn B.,
|d 1947-
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| 245 |
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|a Truth
|h [electronic resource] :
|b new rules for marketing in a skeptical world /
|c Lynn Upshaw.
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| 260 |
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|a New York :
|b AMACOM,
|c c2007.
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| 300 |
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|a vii, 279 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references (p. 271-272) and index.
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| 505 |
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|a Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Marketing.
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| 650 |
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|a Marketing
|x Decision making.
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| 650 |
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|a Integrity.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
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|a ProQuest (Firm)
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3001862
|z Click to View
|
