Truth new rules for marketing in a skeptical world /

Bibliographic Details
Main Author: Upshaw, Lynn B., 1947-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York : AMACOM, c2007.
Subjects:
Online Access:Click to View
Description
Physical Description:vii, 279 p. : ill.
Bibliography:Includes bibliographical references (p. 271-272) and index.