Getting your way every day mastering the lost art of pure persuasion /
| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Washington, D.C. :
AMACOM,
2007.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Get ready to win
- Profit from ancient wisdom
- Look for an argument
- Lay it all out
- Be reasonable
- Be ethical, be emotional
- Stay out of the palace of fallacy
- Welcome to the house of style
- Go beyond words
- Make your case and get your way
- Talk yourself into the job you want
- Move your boss
- Inspire your staff
- Motivate your colleagues
- Win your customers
- Satisfy your customers
- Convince your customers
- Deal with your vendors
- Close with your investors and lenders
- Commemorate and celebrate
- Epilogue - when rhetoric hits the speed of light.