Table of Contents: Boom

Boom marketing to the ultimate power consumer--the baby boomer woman /

Bibliographic Details
Main Author:	Brown, Mary, 1959-
Corporate Author:	ProQuest (Firm)
Other Authors:	Orsborn, Carol.
Format:	Electronic eBook
Language:	English
Published:	New York : American Management Association, c2006.
Subjects:	Women consumers. Consumer behavior. Marketing. Baby boom generation. Electronic books.
Online Access:	Click to View

Table of Contents:

Introduction:
She's the emerging power consumer
She's the sweet spot: the new demographic of choice.
On marketing to technology optimists /
Rose Rodd
On marketing to baby boomer women in Canada /
Anne-Marie Caron
On baby boomer women and experimentation /
Jan DeLyser
On forging an emotional connection with her /
Kate Quinn
On recognizing her as a driving force in the markeplace /
Amy Marentic
She's complex: why there's no such thing as "the" baby boomer woman.
On appealing to her values /
Joanne Sachse Mogren
On getting nostalgia right /
Cindy Marshall
On the difference between marketing to men and to women /
Caleb Mason
On why not to just shrink it and pink it /
Fran Philip
On marketing to distinctions /
Pepper Miller
On marketing to Hispanic baby boomer women /
Isabel Valdes
She's her stage, not her age: leveraging her life transitions.
On playing financial catch up /
Lisa Caputo
On marketing to all her life stages /
Wlliam D. Novelli
On high technology marketing to women /
Gina Clark
On the power of creating brand personas /
Claire Spofford
She's motivated: the 3-D view of her.
On appealing to her psyche /
Michael Bohn
On embracing both her demographic and psychographic drivers /
Grant J. Schneider
On aspiring at midlife /
Peggy Northrop, Brenda Saget Darling
On banking on women-owned businesses /
Maria C. Coyne
On her quest for a free spirit /
Federico Musi
She's in the driver's seat: she'll problem-solve her own way through the marketplace.
On getting to the heart of the matter /
Joe Teno
On focusing on the "why" vs. the "how" /
Heidi Baker, Eden Jarrin
On the personal shopper approach to technology /
Melissa McVicker
On paying attention to details /
Kathy Moyer Dragon
On business "plus" /
Anne Kelly
She's changing channels: shaping the new brandscape.
On harnessing the power of women's solidarity /
Adam Hicks
On real women selling to real women /
Yvonne Saliba Pendleton
On referential not deferential marketing /
Deborah Natansohn
On delivering beyond expectations /
Rick Lovett
On staying relevant for the boomer woman /
Ed Kinney
She's waiting: the marketer's call to action.
On redressing the misconceptions /
Dorothy Dowling
On getting past emotional bias /
Christopher W. Bradley
On moving beyond the Holy Grail /
Ira Mayer
On the evolution of marketing to the baby boomer woman /
Lori Bitter.

Boom marketing to the ultimate power consumer--the baby boomer woman /

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