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Boom marketing to the ultimate power consumer--the baby boomer woman /

Bibliographic Details
Main Author: Brown, Mary, 1959-
Corporate Author: ProQuest (Firm)
Other Authors: Orsborn, Carol.
Format: Electronic eBook
Language:English
Published: New York : American Management Association, c2006.
Subjects:
Women consumers.
Consumer behavior.
Marketing.
Baby boom generation.
Electronic books.
Online Access:Click to View
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050 4 |a HC79.C6  |b B76 2006 
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100 1 |a Brown, Mary,  |d 1959- 
245 1 0 |a Boom  |h [electronic resource] :  |b marketing to the ultimate power consumer--the baby boomer woman /  |c Mary Brown and Carol Orsborn ; foreword by Paco Underhill. 
260 |a New York :  |b American Management Association,  |c c2006. 
300 |a xviii, 238 p. :  |b ill. 
504 |a Includes bibliographical references (p. 225-228) and index. 
505 0 0 |g Introduction:  |t She's the emerging power consumer --  |t She's the sweet spot: the new demographic of choice.  |t On marketing to technology optimists /  |r Rose Rodd --  |t On marketing to baby boomer women in Canada /  |r Anne-Marie Caron --  |t On baby boomer women and experimentation /  |r Jan DeLyser --  |t On forging an emotional connection with her /  |r Kate Quinn --  |t On recognizing her as a driving force in the markeplace /  |r Amy Marentic --  |t She's complex: why there's no such thing as "the" baby boomer woman.  |t On appealing to her values /  |r Joanne Sachse Mogren --  |t On getting nostalgia right /  |r Cindy Marshall --  |t On the difference between marketing to men and to women /  |r Caleb Mason --  |t On why not to just shrink it and pink it /  |r Fran Philip --  |t On marketing to distinctions /  |r Pepper Miller --  |t On marketing to Hispanic baby boomer women /  |r Isabel Valdes --  |t She's her stage, not her age: leveraging her life transitions.  |t On playing financial catch up /  |r Lisa Caputo --  |t On marketing to all her life stages /  |r Wlliam D. Novelli --  |t On high technology marketing to women /  |r Gina Clark --  |t On the power of creating brand personas /  |r Claire Spofford --  |t She's motivated: the 3-D view of her.  |t On appealing to her psyche /  |r Michael Bohn --  |t On embracing both her demographic and psychographic drivers /  |r Grant J. Schneider --  |t On aspiring at midlife /  |r Peggy Northrop, Brenda Saget Darling --  |t On banking on women-owned businesses /  |r Maria C. Coyne --  |t On her quest for a free spirit /  |r Federico Musi --  |t She's in the driver's seat: she'll problem-solve her own way through the marketplace.  |t On getting to the heart of the matter /  |r Joe Teno --  |t On focusing on the "why" vs. the "how" /  |r Heidi Baker, Eden Jarrin --  |t On the personal shopper approach to technology /  |r Melissa McVicker --  |t On paying attention to details /  |r Kathy Moyer Dragon --  |t On business "plus" /  |r Anne Kelly --  |t She's changing channels: shaping the new brandscape.  |t On harnessing the power of women's solidarity /  |r Adam Hicks --  |t On real women selling to real women /  |r Yvonne Saliba Pendleton --  |t On referential not deferential marketing /  |r Deborah Natansohn --  |t On delivering beyond expectations /  |r Rick Lovett --  |t On staying relevant for the boomer woman /  |r Ed Kinney --  |t She's waiting: the marketer's call to action.  |t On redressing the misconceptions /  |r Dorothy Dowling --  |t On getting past emotional bias /  |r Christopher W. Bradley --  |t On moving beyond the Holy Grail /  |r Ira Mayer --  |t On the evolution of marketing to the baby boomer woman /  |r Lori Bitter. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Women consumers. 
650 0 |a Consumer behavior. 
650 0 |a Marketing. 
650 0 |a Baby boom generation. 
655 4 |a Electronic books. 
700 1 |a Orsborn, Carol. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3001856  |z Click to View 

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