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Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad /

Bibliographic Details
Main Author: Martin, Dick, 1946-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York : American Management Association, c2007.
Subjects:
Brand name products > United States.
Branding (Marketing) > United States.
International economic relations.
Anti-Americanism.
Anti-Americanism > Arab countries.
United States > Relations.
Electronic books.
Online Access:Click to View
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100 1 |a Martin, Dick,  |d 1946- 
245 1 0 |a Rebuilding brand America  |h [electronic resource] :  |b what we must do to restore our reputation and safeguard the future of American business abroad /  |c Dick Martin. 
260 |a New York :  |b American Management Association,  |c c2007. 
300 |a 296 p. :  |b ill. 
504 |a Includes bibliographical references (p. [263]-287) and index. 
505 0 |a Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Brand name products  |z United States. 
650 0 |a Branding (Marketing)  |z United States. 
650 0 |a International economic relations. 
650 0 |a Anti-Americanism. 
650 0 |a Anti-Americanism  |z Arab countries. 
651 0 |a United States  |x Relations. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3001844  |z Click to View 

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