Marketing briefs a revision study guide /

Bibliographic Details
Main Author: Dibb, Sally, 1963-
Corporate Author: ProQuest (Firm)
Other Authors: Simkin, Lyndon, 1961-
Format: Electronic eBook
Language:English
Published: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2004.
Edition:2nd ed.
Subjects:
Online Access:Click to View
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100 1 |a Dibb, Sally,  |d 1963- 
245 1 0 |a Marketing briefs  |h [electronic resource] :  |b a revision study guide /  |c Sally Dibb and Lyndon Simkin. 
250 |a 2nd ed. 
260 |a Amsterdam ;  |a Oxford :  |b Elsevier Butterworth-Heinemann,  |c 2004. 
300 |a viii, 363 p. :  |b ill. 
500 |a Previous ed.: Oxford : Butterworth-Heinemann, 2001. 
504 |a Includes bibliographies and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |v Examinations, questions, etc. 
650 0 |a Marketing  |x Study and teaching. 
650 0 |a Marketing  |x Management. 
650 0 |a Marketing  |x Management  |v Problems, exercises, etc. 
655 4 |a Electronic books. 
700 1 |a Simkin, Lyndon,  |d 1961- 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=294246  |z Click to View