Description: Marketing briefs

Bibliographic Details
Main Author:	Dibb, Sally, 1963-
Corporate Author:	ProQuest (Firm)
Other Authors:	Simkin, Lyndon, 1961-
Format:	Electronic eBook
Language:	English
Published:	Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2004.
Edition:	2nd ed.
Subjects:	Marketing > Examinations, questions, etc. Marketing > Study and teaching. Marketing > Management. Marketing > Management > Problems, exercises, etc. Electronic books.
Online Access:	Click to View

Description
Item Description:	Previous ed.: Oxford : Butterworth-Heinemann, 2001.
Physical Description:	viii, 363 p. : ill.
Bibliography:	Includes bibliographies and index.