Cover Image

QR Code

Behavioral pricing

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Estelami, Hooman., Maxwell, Sarah.
Format:	Electronic eBook
Language:	English
Published:	Bradford, England : Emerald Group Publishing, c2005.
Series:	Journal of product & brand management, featuring pricing strategy & practice ; v.14, no. 6
Subjects:	Consumer behavior. Marketing research. Electronic books.
Online Access:	Click to View

Similar Items

Understanding green consumer behavior a qualitative cognitive approach /
by: Wagner, Sigmund A., 1966-
Published: (1997)

Consumer behavior
by: Kumra, Rajeev.
Published: (2007)

Consumer behavior
Published: (2009)

Gender, culture, and consumer behavior
Published: (2012)

Online consumer behavior theory and research in social media, advertising, and e-tail /
Published: (2012)

Consumer behavior knowledge for effective sports and event marketing
Published: (2011)

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
by: Rajagopal, 1957-
Published: (2018)

Consumer behavior women and shopping /
by: Huddleston, Patricia.
Published: (2011)

Marktforschung : grundlagen und praktische anwendungen /
by: Koch, Jorg,, et al.
Published: (2016)

Marketing the basics /
by: Moore, Karl, 1955-
Published: (2010)

Consumer behaviour and marketing research (text and cases) /
by: Nair, Suja R.
Published: (2009)

An investigation on contemporary consumer resistance how Web 2.0 makes consumers powerful /
by: Konig, Martin.
Published: (2012)

Consumer research : introspective essays on the study of consumption /
by: Holbrook, Morris B.,
Published: (1995)

Consumer empowerment
Published: (2006)

Consumer value a framework for analysis and research /
Published: (1999)

The age curve how to profit from the coming demographic storm /
by: Gronbach, Kenneth W.
Published: (2008)

Laddering unlocking the potential of consumer behavior /
by: Holtzclaw, Eric, 1973-
Published: (2013)

The inscrutable shopper consumer resistance in retail /
by: Minahan, Stella.
Published: (2012)

Preference pollution how markets create the desires we dislike /
by: George, David
Published: (2004)

New perspectives on consumer culture theory and research
Published: (2012)

The marketing matrix how the corporation gets its power-- and how we can reclaim it /
by: Hastings, Gerard.
Published: (2013)

Freud on Madison Avenue motivation research and subliminal advertising in America /
by: Samuel, Lawrence R.
Published: (2010)

The connected customer the changing nature of consumer and business markets /
Published: (2010)

Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
by: Revella, Adele,
Published: (2015)

Geomarketing methods and strategies in special martketing /
by: Cliquet, Gerard.
Published: (2006)

Rethinking marketing towards critical marketing accountings /
Published: (1999)

Experiential approach to consumer decision making /
Published: (2020)

Marketing and multicultural diversity
Published: (2006)

How people buy online : the psychology behind consumer behaviour /
by: Gupta, Seema,
Published: (2021)

The human brand : how we relate to people, products, and companies /
by: Malone, Chris, 1969-
Published: (2013)

Decoded the science behind why we buy /
by: Barden, Phil.
Published: (2013)

The business of choice : how human instinct influences everyone's decision /
by: Willcox, Matthew,
Published: (2020)

Rural marketing targeting the non-urban consumer /
by: Velayudhan, Sanal Kumar, 1955-
Published: (2007)

Luxury China market opportunities and potential /
by: Chevalier, Michel, 1943-
Published: (2010)

Digital marketing global strategies from the world's leading experts /
by: Wind, Yoram.
Published: (2001)

Marketing and social construction exploring the rhetorics of managed consumption /
by: Hackley, Christopher E.
Published: (2003)

Behavioral marketing : delivering personalized experiences at scale /
by: Walters, Dave, 1968-
Published: (2015)

Consumer cosmopolitanism in the age of globalization
Published: (2012)

Marketing to millennials reach the largest and most influential generation of consumers ever /
by: Fromm, Jeff.
Published: (2013)

Brands, consumers, symbols, & research Sidney J. Levy on marketing /
by: Levy, Sidney J., 1921-
Published: (1999)