Marketing information : a strategic guide for business and finance libraries /
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| Format: | eBook |
| Language: | English |
| Published: |
Binghamton, NY :
Haworth Information Press : Routledge,
[2004]
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| Online Access: | Click to View |
Table of Contents:
- Introduction
- Researching the competitive environment
- Research about customers
- Research for the promotional strategy
- Researching the sales strategy
- Researching price, packaging, and place
- Special topics.