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031215t20042004nyu obf 001 0 eng|d |
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|z 0789021129 (hard cover : alk. paper)
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|z 078906006X (soft cover : alk. paper)
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|z 9780789021120
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|a 9780203862469
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|a HF5415.2
|b .D49 2004
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|a 658.8/3
|2 22
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1 |
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|a Diamond, Wendy,
|d 1953-
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|a Marketing information :
|b a strategic guide for business and finance libraries /
|c Wendy Diamond, Michael R. Oppenheim.
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| 264 |
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|a Binghamton, NY :
|b Haworth Information Press :
|b Routledge,
|c [2004]
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| 264 |
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4 |
|c 2004
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| 300 |
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|a 1 online resource (367 pages)
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 500 |
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|a Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
|
| 588 |
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|a Description based on print version record.
|
| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Marketing research
|v Handbooks, manuals, etc.
|
| 650 |
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0 |
|a Strategic planning
|v Handbooks, manuals, etc.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Oppenheim, Michael R.
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| 730 |
0 |
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|a Journal of business & finance librarianship.
|
| 776 |
0 |
8 |
|i Print version:
|a Diamond, Wendy.
|t Marketing information : a strategic guide for business and finance libraries.
|d Binghamton, NY : Haworth Information Press, [2004]
|h xxvi, 342 pages ; 23 cm.
|z 9780789021120
|w (DLC) 2003027319
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| 797 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=244222
|z Click to View
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