Radio active advertising and consumer activism, 1935-1947 /

Bibliographic Details
Main Author: Newman, Kathy M. 1966-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Berkeley : University of California Press, 2004.
Subjects:
Online Access:Click to View
Table of Contents:
  • Introduction: the dialectic between advertising and activism
  • Cultural critics in the age of radio
  • The psychology of radio advertising: audience intellectuals and the resentment of radio commercials
  • "Poisons, potions and profits": radio activists and the origins of the consumer movement
  • Consumers on the march: CIO boycotts, active listeners, and consumer time
  • The consumer revolt of "Mr. Average Man": the CIO boycott of Philco
  • Radio and Boake Carter
  • Washboard weepers: women writers, women listeners and the debate over soap operas
  • "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt
  • Conclusion: high-class hucksters: the rise and fall of a radio republic.