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030620s2004 caua sb 001 0 eng d |
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|z 0520223721 (cloth : alk. paper)
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|z 0520235908 (pbk. : alk. paper)
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|a (MiAaPQ)EBC223372
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|a (Au-PeEL)EBL223372
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|a (CaPaEBR)ebr10058534
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|a (OCoLC)55847986
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|a HF6146.R3
|b N48 2004
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4 |
|a 659.14/2/097309043
|2 21
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| 100 |
1 |
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|a Newman, Kathy M.
|q (Kathy Michelle),
|d 1966-
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| 245 |
1 |
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|a Radio active
|h [electronic resource] :
|b advertising and consumer activism, 1935-1947 /
|c Kathy M. Newman.
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| 260 |
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|a Berkeley :
|b University of California Press,
|c 2004.
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| 300 |
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|a xiii, 237 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Radio advertising
|z United States
|x History.
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| 650 |
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0 |
|a Consumer behavior
|z United States
|x History.
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| 650 |
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0 |
|a Boycotts
|z United States
|x History.
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| 650 |
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0 |
|a Consumer protection
|z United States
|x History.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=223372
|z Click to View
|
